Cocchi Rosa is leading the way in the new style of aperitivo drinks. Made in a similar way to Cocchi Americano, Rosa does however use a different base wine; the aromatic Brachetto, and enjoys a different recipe of botanicals including; dried rose petals.

Giulio Cocchi founded his business in the North Western Italian town of Asti in 1891 when, as a young pastry chef, he became fascinated with the pairing of food and wine. He began producing quality aromatic-infused wines; Barolo Chinato and Aperitivo Americano.