KIBO (key-bo) means “hope” in Japanese. The earthquake and tsunami of March 2011 completely destroyed the Suisen Shuzo Sake Brewery, the producers of Kibo sake, and tragically took the lives of seven of their employees. With much passion and perseverance, the sake brewery was rebuilt and the company resumed sake production the following year. The spirit of Suisen brewery lives on in its Kibo Junmai Sake.