The father of old-school tattooing, Norman “Sailor Jerry” Collins was a true classic in every sense of the word. A tough old sea dog with a shrewd intellect Jerry excelled at a unique style of tattoo art that symbolised an important time in American History and created an artistic legacy that is still felt today. A master craftsman, his artistry and integrity remain timeless as does the spirit that bears his signature. Created in his honour, Sailor Jerry spiced is all about the blend. We carefully select rums from the finest Caribbean distilleries and blend them with our own recipe of natural spices and flavours. The result is bold and smooth, made with the same sense of craft that Norman “Sailor Jerry” Collins applied to his own work. Today the rum is enjoyed around the world by people who like its classic taste and what it stands for.