For more than 60 years, legendary Master Distiller Jimmy Russell has been crafting Wild Turkey 101 the right way. With a high rye content, this iconic bourbon is perfectly aged in American White Oak barrels with the deepest char for more character.

Edward F Russell, the youngest of the Russell children joined the family business. Learning the trade the way his father had before him, he was put through the paces taking on menial jobs that may have seemed irrelevant to the process then, but were everything to understanding the Wild Turkey way.