Before Don Facundo rewrote the script, white rums were harsh, crude and unrefined. In 1862 he created BACARDÍ SUPERIOR following 10 years of dedication to craft the perfect rum. With distinctive vanilla and almond notes which are developed in white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness.

The Bacardi logo comes from the bat as a symbol of good fortune. Doña Amalia Bacardí spotted fruit bats in the family’s distillery, she insisted it be used as their symbol. Today it remains on the bottle, helping the family survive whatever fate throws at it.